Back to work after maternity leave
Back when I was pregnant with Angus, and in preparation for maternity leave and life with two children, I took some time to plan how I wanted my business to work and grow as my family grew, and my focus understandably got challenged.
This is where hindsight comes in. It’s it a wonderful thing?!
Honestly, I don’t know how I thought I was going to achieve all of the following. Sometimes, a lot of the time, I put such high expectations on myself, and that only leads to pressure and then stress and then feeling like I’ve failed or let everyone down. That sounds hard but I used to be very hard on myself.
But in Parenthood, becoming a Mum taught me a lot the first time around. You see the days are slow and you need to slow down with them or you will only feel frustrated and lost in it all, but at the same time, when you’re literally watching your baby grow up in front of your eyes, time just flies so you need to live in each and every moment or you’ll simply miss it.
It wasn’t until recently, with two kids and life to juggle, that I started listening.
slow down and appreciate these moments
don’t put so much pressure on yourself, everyone’s just figuring it out
don’t strive so much for perfection, done is better than perfect
And with that being said, and now that Angus is 8 months old, I am finally sharing what I wrote about my goals for my business before the baby.
What I'm Doing To Focus And Grow My Business
I started with the intention of helping Interior & Architectural Creative Entrepreneurs successfully Design & Build their own careers and side hustles…but then we planned our wedding and went on to have Mia (and now baby number 2) so my content got a little sidetracked. This is of course fine by me and I’m glad I have documented it as content on my blog, but I feel now is the time to get back on track and refocus myself and my content, and keep working to grow my audience and make sure they are the right audience and that I am working to support them and share useful and relevant content.
Pivoting v Refocussing
Pivoting is when you change direction and that’s totally ok in the online world, and in Motherhood too. Being honest, reflecting on your own life (keeping it real) with your passions and your drive is so important when you work for yourself, and run the show alone. Let’s be honest - if you don’t love it then your readers/followers/subscribers/clients can tell.
A pivot can reflect a new chapter in your life, i.e a move into more Motherhood related content
Refocussing is when you kind of kick your butt and get back into gear - this is what I need to do.
Note: You might have already noticed some big changes around here like the categories for the blog have changed
Mindset
In preparation for baby number two, and taking some time to adjust to life with a newborn again, I want to get into the right mindset to best prepare myself and my business for this transition. Though I have no idea what to expect of life with a toddler and a baby, I do remember the newborn stage very well and the guilt that being a (self-employed) Mum can bring.
So in order to prepare myself and my mind, I’m planning out work and goals now (whilst pregnant) and will be working on them up until I’m no longer comfortable enough to do so, and aim will post them around the 35th week of pregnancy.
Note: Angus is 8 months old and I’m finally posting this
Blog niche
“Niching down” is a term we talk about a lot within the blogging and social media world - whether you agree or not:
"When you speak to everyone, you speak to no one" - Seth Godin
I want, and need, to niche down more and drive more focused readers to my blog. In saying that, I will still be sharing Motherhood and Iceland-related content because I feel it is important to also document our lives but my aim is to help Interior & Architectural Creative Entrepreneurs successfully Design & Build their own careers and side hustles through my online courses, coaching, library, and blog posts and so that is what I am focussing on and niching down into.
aim: Write 4-6 focused blog posts, of around 1200 words, on the topics of spatial Design and education to drive the right traffic to my site. These blog posts will be informative and share personal anecdotes, images, possibly videos, and a related call to action to offer something in exchange for the reader’s email.
read the blog posts
YouTube
The aim is to share more tutorials and student-related videos on my YouTube channel and move away from the vlog-style family content. Professional and educational videos will support my blog posts and bring more eyes to my website and to my courses.
I aim to make videos on topics such as architectural education, tips for students, tutorials (how-to) and university advice, etc.
I will still post the odd vlog as it is nice to document our family and life in Iceland.
I have changed the channel name to my name in the process of this pivot
Online Courses
Online courses are great streams of passive income and are somewhere where I want to grow and build out more courses. I have loads of new course ideas safely kept on the notes app on my phone and up in my head (useful Sonia). Ideally, I would like to get at least 2 of these course ideas written, if not filmed over the next few months. Currently, I have a Portfolio Preparation class and an Interior Design class. These classes now have over 3000 students enrolled in them.
My courses are currently on Skillshare but at some point in the future, I would like to move them onto my own teaching platform, via this website, so I have more control over them and their growth.
I really enjoy teaching, it truly is a passion of mine, and seeing my students upload their work makes me want to share more and teach more.
Looking back, honestly, I have no idea what I was thinking here. 2 new courses were way too much to expect. Pregnant at 40, looking after a toddler, and running my own business, whilst also buying a new home (and moving), and trying to prepare for maternity leave - it’s safe to say that new courses weren’t something I managed.
free resource Library
I first set up the (then Layoutlines) Library of FREE Resources back in 2016 and have only added a few items as I grew, so it’s time to review and add some more templates and downloads.
A while back, I made some presets that I use all the time for my social media and these could work very well as a lead magnet and opt-in to the library.
I would also like to update the graphics on the items in the library as they use my old branding and colours. I could take advantage of this and add my logo and create a hashtag, etc but doing this would be a lot of work and not something that is a priority right now.
Online Shop & Etsy Store
I am happy with my online shop and Etsy store, and they’re both doing well as a good source of side income. I have considered adding my presets to the shop but I don’t think I will be adding any new designs or artwork in the next few months.
I would like to play around with some more paintings and maybe watercolour artworks but I think this will be more of a fun/relaxing thing to do instead of the end result of being listed for sale in the shop.
I started the year with the goal of growing my Instagram following to 5K but in order to do this, I need to put in the work and get more consistent with posting and up my engagement.
I think a big trick to getting more exposure these days can be through utilizing the reels feature so plan out some relevant reels:
Behind the scenes in the studio
What I’m working on
Routines
Around Reykjavik
Self-employed Mum-life
I had a clean-up of my followers and recommend doing this, especially if you post family content and pictures of your children.
Motherhood/business bliss
Last but not least, I want to take full advantage of this time as a Mum of one and a family of 3 before we welcome the baby.
Taking Mia swimming and to the park, out for coffee and Kokomilk, on her bike and all the fun things before there is a baby in a buggy with us or Mummy is wearing the ErgoBaby carrier. I can’t wait for our perfect little family to grow, and to have a son and a daughter.
It’s time to put in the work and get focused and back on track, it’s also time to enjoy what we have and make the most of it before the sleep deprivation newborn stage kicks in again. Here we go!!
summary
WHAT HAPPENED…
If you have been following us on Instagram, you will know that this year we moved into a new home, mid-pandemic. This was no small feat.
Getting our old apartment ready to put it on the market, holding viewings, selling it, packing up and moving was a massive project whilst pregnant at 40, looking after a toddler on summer holidays, socially distancing, posting out orders, and keeping my business running but we did it and are so happy in our new home.
Angus was born in October and I have hardly picked up my camera or laptop since. Those blog posts are sitting in the drafts folder, waiting to be proofread but I will get there.
So as I slowly and gently return to work, I know what I want for my business, for this blog, and for my readers. I have big goals but I’m approaching them with a lot more self-care and there’s something to take from that.